Waitrose shortens supply chain by opening frozen beef unit

July 16, 2013

Waitrose has opened one of the UK’s shortest supermarket supply chains in Dovecote Park Estate, with the addition of a new frozen beef unit added to its network.

The new facility has enabled the supermarket chain to produce all of its beef products on site and it now has no reliance on other third party companies supplying and packaging its meat, meaning that the supply chain is shortened, with the distance between farm and shelf greatly reduced. (more…)